5 Must-Have Features for a High-Converting Website

Your website is way more than just a pretty page on the internet. It’s your first impression, your behind-the-scenes sales expert, and your best chance to turn a random visitor into a paying customer. So if you’re wondering why your site isn’t bringing in the sales, leads, or clicks you hoped for—it might be missing a few key features.

No worries though! I’ve got you. Let’s walk through five must-haves every high-converting website needs (and yes, I include every single one of these in my client projects at Brit Hutchings Creative).

1. Clear, Compelling Call-to-Actions (CTAs)

Let’s be real—people won’t take action unless we ask them to. That’s where your CTA comes in. A good call-to-action tells your visitor exactly what to do next. It might be “Buy Now,” “Book a Free Call,” or “Download Your Freebie.” Whatever it is, it needs to be super clear and super easy to find.

The key? Make it obvious and repeat it more than once. Don’t hide your buttons or links. If your dream client has to scroll and search to find out how to work with you, you’re losing them.

Think of your CTA as the nudge they need to say, “Okay, let’s do this.”

2. Mobile-Friendly Design

Most of your audience is probably scrolling on their phones—whether they’re standing in line at Target or sipping coffee during nap time. If your site doesn’t look good on mobile, they’re clicking away before they ever see your offer.

A mobile-friendly site means everything looks great and works well on a phone or tablet. Text is readable, buttons are easy to tap, and the layout fits the screen without weird zooming or side-scrolling.

At BHC, every site we design is responsive—so it automatically adjusts to whatever screen your audience is using. Because a high-converting website has to meet people where they are.

3. Fast Page Load Speed

We all know the feeling. You click on a website, it starts to load… and load… and load… and then you’re gone.

If your website takes too long to load, you’re losing people before they even see your content. Speed matters. Like, a lot.

Making your site faster can be as simple as compressing big images, cleaning up extra code, or using a solid web host. It’s one of those behind-the-scenes things that make a big difference in how many people stay (and convert!) on your site.

We always test site speed for our clients and make sure their pages are running smooth as butter.

4. Easy-to-Navigate Layout

If someone lands on your website and has no clue where to go next, they’ll probably bounce. A high-converting site needs to feel like a helpful guide—not a confusing maze.

Make sure your main menu is simple and clear. Don’t overload it with too many options. Break content into sections with headlines, buttons, and easy-to-follow flow.

Think of it like this: your dream client should be able to land on your homepage and know exactly where to click in the first five seconds. That’s how we build our sites at BHC—with clarity and ease at the core.

 

 

 

 

5. Trust-Building Elements

You wouldn’t buy from someone you don’t trust, right? Same goes for your audience.

Your website should make people feel confident in you. That means including testimonials from happy clients, showing your face (yes, please!), sharing your story, and clearly explaining what you do and who it’s for.

If you’ve been featured anywhere, include that. Got results or client wins? Show them off. And always, always make sure your About page and contact info are easy to find.

People want to know there's a real human behind the brand. And that trust factor is what turns browsers into buyers.

Ready to Turn Your Website Into a Conversion Machine?

If you're feeling like your current site isn’t doing you any favors, it’s time to change that. At Brit Hutchings Creative, we build websites that don’t just look pretty—they actually work. We’re talking strategy, design, and features that are made to bring in sales, book calls, and grow your biz.

Whether you’re brand new or ready for a serious glow-up, I’d love to help you build a website that finally matches your goals.