My Pinterest Marketing Routine (That Takes Less Than 30 Minutes a Day)
If you’ve been overthinking Pinterest or telling yourself, “I don’t have time for one more platform”—this post is for you.
I built my Pinterest strategy while working from my kitchen table, raising two kids, and trying to just keep up with life. So no, this isn’t a complicated 5-hour-a-week strategy. It’s simple, it works, and best of all—it takes less than 30 minutes a day.
Let’s walk through exactly what I do, step-by-step.
Why Pinterest?
Before we dive in, here’s the truth: Pinterest is not just for recipes and DIY projects anymore.
It’s a visual search engine—and when you treat it like one, it becomes a powerful tool to grow your email list, sell digital products, and drive traffic to your business without relying on algorithm drama.
✅ Here’s My Pinterest Marketing Routine (In Under 30 Minutes a Day)
1. Schedule New Pins (10 mins)
Every morning (or the night before), I queue up 3–5 new pins using Canva + Pinterest’s native scheduler. I rotate between:
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Product mockups
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Pin-style testimonials
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Blog post graphics
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Educational carousels (for value-based content)
I use keywords in every title and description (more on that below).
2. Keyword Check-In (5 mins)
I pop into the Pinterest search bar and type in phrases like:
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“how to sell on Pinterest”
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“Canva template ideas”
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“digital product business”
This tells me what’s trending and what people are actively searching for. I use those phrases in my new pins for maximum reach.
3. Repin Evergreen Content (5 mins)
I repin my best-performing content from last month into fresh boards or group boards. Think of it as giving your content a second (or third!) life.
4. Pin to Fresh Boards (5 mins)
I always pin to the most relevant board first, and I make sure I’m creating niche-specific boards like:
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“Canva Templates for Digital Product Sellers”
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“Pinterest Marketing for Beginners”
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“Work from Home Moms: Passive Income Ideas”
The more specific your boards, the better Pinterest understands what your pins are about.
5. Engage (Optional: 5 mins)
While Pinterest isn’t technically a social platform, I like to:
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Follow 2–3 relevant creators
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Comment or react to 1–2 Idea Pins
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Save fresh content that aligns with my niche
This helps build brand trust and tells the algorithm I’m active.
💡 Pro Tips That Make This Routine Work
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Use templates to save time (I use the ones in my Pinterest Powerhouse every single day).
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Stay consistent. One pin a day > 20 pins once a month.
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Track what works! Pinterest analytics will tell you exactly what content is getting clicks and saves.
Final Thoughts
You don’t need to pin for hours, follow trends obsessively, or dance on camera to grow on Pinterest.
All you need is a simple, repeatable routine—and 30 minutes or less a day can absolutely change your business.
Want my actual Pinterest templates and strategies?
Grab the Pinterest Powerhouse—it’s everything I use to make Pinterest a traffic machine (without the overwhelm).